This article from Hank Cardello of The Atlantic (a former food executive of Coca-Cola and General Mills) addresses the impact the rise of the food movement has had on American food marketers. Though his article is undeniably critical of food activists and far from wholeheartedly supportive of the movement, his commentary on the power of the consumer is a refreshing take on the range of influence food activists now command.
A small excerpt: “Analysis of … research by the Hudson Institute indicates the emergence of a new Responsible Consumer cohort that is demanding that corporations not only take care of the environment but also of consumers’ health and wellness. And they will support regulations to drive change… Over 80 percent believe that their purchases are a way to send a message to corporations, and 44 percent have actually switched brands to prove their point.”
Read Are Food Marketers Facing Their Mubarak Moment? by Hank Cardello
Also, check out Mark Bittman’s latest article on the progress of the food movement here:
Food: Six Things to Feel Good About by Mark Bittman
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